2024
In 2024, in order to further close to the African local market, help wholesaler partners to develop the market and improve service capacity, the company launched the “Star Ocean” program, with an estimated investment of RMB 3 million, focusing on deepening the brand's network construction and terminal capacity in the African market. we are committed to By empowering wholesalers with quality services and rewarding all of customers who love Black MenTurkey with quality products.
2023
To meet soaring demand, a second factory was built in Foshan in 2023, expanding total area to 20,000 sqm. Smart warehousing and ERP systems digitized production, boosting annual capacity to 3 million pieces.
2022
During COVID-19,Black Men Turkey shifted to producing 2 million units of PPE for African partners while maintaining its apparel business through 3D virtual sampling, and post-pandemic recovery, we sustained a counter-trend growth of 30%, realizing a notable 2 million annual growth to the African region in 2022.
2020
In 2020, the COVID-19 pandemic disrupted global trade, with logistical disruptions and stagnant trade at ports severely impacting Black MenTurkey's operations. To meet the challenge, our team quickly rolled out a “factory+store+e-commerce” F2B model that allowed our global partners to browse designs, request quotes, and track market trends online, successfully weathering the onslaught of the pandemic!
2019
In 2019, Black Men Turkey's menswear achieved remarkable success in the African market, with growing market share and enhanced social responsibility commitments. The brand expanded from three to five physical stores, diversified its best-selling brands and categories, and significantly enriched its product portfolio through strategic extensions.
2017
In 2017, we debuted its flagship brand Black MenTurkey, blending African tribal motifs with urban streetwear. By 2018, the brand opened flagship stores in Ghana and Tanzania, selling over 500,000 units annually and becoming a youth culture icon.
2015
In 2015, a joint fabric mill in Ethiopia reduced material costs, while the “African Designer Incubator Program” fostered cultural collaborations, strengthening market loyalty.
2013
In 2013, we opened our first branded clothing store in the core business district of Sanyuanli, Guangzhou, China, launching our first men's brand MARX&JHON, and in 2014, the number of stores increased from 1 to 3. In the same year, MARX&JHON brand clothing was favored by the majority of customers in West Africa, instantly becoming the choice of trendy clothing for the locals, and was highly evaluated by the local tribal chiefs, and has become the designated supplier of customized ethnic clothing for many tribes in West Africa all year round.
2010
In 2010, recognizing Africa’s consumer potential, the company launched its Africa Division, partnering with buyers at the Canton Fair. By 2012, its first African order—100,000 work uniforms for Nigeria—was delivered, marking its entry into West Africa. A Kenya office was set up to enhance localized services.
2008
In 2008, we established the first modern garment factory in Guangzhou’s Panyu District, spanning 8,000 square meters. Equipped with automated cutting systems and standardized assembly lines, it focused on OEM orders for African markets. Within two years, production capacity surged by 50%, positioning the company as a rising manufacturing force in the Pearl River Delta.
